The holiday season is here—a time for love, connection, and generosity. For me, Christmas is about so much more than gifts; it’s about giving with meaning and intention. Every gift should tell a story, spark joy, and celebrate the people and values we hold close to our hearts. This year, I want to shine a spotlight on a selection of incredible Black-owned brands that inspire me deeply and are perfect for thoughtful, one-of-a-kind gifts.
As a female-led Black entrepreneur, I know firsthand the blood, sweat, and tears that go into building a successful brand. The sacrifices, the late nights, and the unwavering belief in your vision—it’s not an easy journey, but it’s one filled with passion and purpose. Supporting brands like these isn’t just about purchasing a product; it’s about honouring the creativity, resilience, and dedication that go into every single piece.
Here are my top Black-owned picks to inspire your gift-giving this season:
1. A A K S – Handwoven Handbags
If you know me, you know how much I adore A A K S and her stylish, vibrant handbags. Akosua Afriyie-Kumi, the founder, creates these stunning pieces in Kumasi, Ghana, using traditional weaving techniques. Each bag is a true testament to craftsmanship and culture. Visiting her in Kumasi is high on my list, and I can’t wait to spend time with her and see her artistry in person. A bag from A A K S is more than just a gift—it’s a piece of Ghana brought to life.
2. LIHA Beauty – Natural Vegan Skincare
Did you know that LIHA Beauty’s co-founder, Abi Oyepitan, is a former Olympic medalist? I was fortunate to share a panel with her earlier this year, and her dedication and passion for her craft are truly inspiring. The smell of their products? You simply have to check it out for yourself—it’s heavenly. From their nourishing shea butter blends to their luxurious candles, LIHA creates self-care moments steeped in African tradition and modern luxury.
3. Khoi Jewelry – Timeless Statements
Khoi Jewelry is the epitome of bold, sculptural elegance, and I can’t stop admiring its founder, Hayet Rida, for how she consistently shows up with creativity and authenticity. Though I haven’t tried her statement pieces yet, they’re firmly on my wish list because I’m obsessed with her designs. Each piece is wearable art that reflects culture and sophistication—a perfect gift for anyone who loves to make a statement.
4. Damihow Activewear – Fitness Meets Fashion
As a gym enthusiast myself (yes, I go at least four times a week!), I’m always on the lookout for Black-owned sportswear brands, and Damihow Activewear is a favourite. Their designs are sleek, functional, and transition effortlessly from workouts to everyday life. I’ve already hinted to Mr. Sonaike that their pieces are on my wishlist! Damihow’s mission to empower through fitness while championing Black representation is a cause I deeply admire.
5. Lisa Folawiyo – The Pinnacle of Luxury Fashion
Lisa Folawiyo is the queen of queens when it comes to African fashion. Every season, she outdoes herself, and this year is no exception. Her latest collection has captured my heart again! Lisa’s designs are bold, innovative, and luxurious—perfect for the fashion lover in your life. How does a brand keep getting better and better? Lisa has the secret, and I’m here for it.
6. ROKUS London – Sculptural Jewelry
ROKUS London creates luxurious, sculptural, one-of-a-kind jewelry that I absolutely adore. Their bold pieces are both modern and timeless, crafted with exceptional artistry. If you’re looking for a statement gift that exudes elegance, ROKUS is your answer. I’m constantly impressed by the beauty of their designs.
7. Mimi et Mina Hair Oil – Luxury Haircare
After Mimi closed her beautiful Notting Hill salon, she didn’t rest—instead, she launched Mimi et Mina, a gorgeous lightweight hair oil that has become part of my own hair growth journey. This oil is nourishing, indulgent, and makes an excellent stocking stuffer for anyone who loves to pamper themselves. It’s a brilliant example of reinvention and resilience.
8. African Heritage Meets Modern Design
Finally, we have only a few of these handmade Kano vases from Nigeria left in our collection. They are so elegant and a perfect fit for modern interiors, blending African artistry with contemporary design. If you’re looking for a unique decor piece for someone special, these vases are sure to delight.
When you choose to support these brands, you’re not just gifting beautifully crafted products—you’re investing in the dreams and legacies of their founders. You’re giving a gift that reflects resilience, artistry, and community.
As someone who has walked this journey myself, I understand the courage it takes to pursue a vision, the sacrifices behind every success, and the joy of seeing your work touch lives. These brands represent everything I believe in—creativity, sustainability, and empowerment.
This Christmas, let’s choose gifts with meaning. Let’s support the makers, the dreamers, and the innovators who pour their hearts into their craft. Together, we can make this holiday season brighter, more beautiful, and filled with intention.
With love,
Eva
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