This week we want to introduce you to one of our favourite interior designers Emma Gurner.
We had the pleasure of working with Emma, when she hosted an Open House in her North London home, featuring our rugs and cushions from the Eko Eclipse collection. I instantly fell in love with her Edwardian house, which she transformed into a style haven, consisting of bold colours, patterns and statement pieces, combined with a clean and structured style to leave room to observe and appreciate the space.
Emma is not only a successful interior designer but also co-founder of the online boutique Folds Inside, alongside her business partner Suzi Philip. Folds Inside specialise in innovative products from new designers, as well as globally sourced designs to bring contemporary simplicity and beauty to people’s homes.
As a direct response to client demand, Emma has set up an interior styling service for those who would love the Folds Inside look to be injected into their homes.
Emma’s passion for interiors began began in 2000 when she worked as a photographers assistant for interior shoots. This led on to a career as an interior stylist, working for publications including BBC Good Homes, Ideal Home and Homes & Gardens, as well as designing room sets for commercial clients. Over the past few years Emma has built up an impressive portfolio of private interior styling projects, both residential and commercial.
We sat down with Emma to discuss the details about her career and the inspiration behind it.
What inspired you to become an interior designer?
I began my career as a photographers assistant, who shot mostly for interior magazines. I was lucky enough to see many wonderful homes and I became obsessed from then onwards.
How would you describe your style?
My designs are always dictated by the clients needs and the architecture of the building but my personal style tends to be a cocktail of Scandinavian simplicity with touches of bold, original elements.
What is the most rewarding part of your job?
There is a great sense of satisfaction on completing a great design and on seeing a happy client at the end of the project.
What is the most difficult part of your job?
Every job is different and their are obstacles in every case, whether it be uncovering structural problems, technical issues or delays in delivery which then holds things up. It can be a very stressful job at times!
Who is your designs hero and why do you admire this person?
Patricia Urquiola is one designer that I admire greatly. She is arguably the most successful, prolific female designers of our time. Her products are so original and elegant.
How is designing your own home different to designing a clients home?
I am constantly experimenting in my own home. I try not to over think things and find that I am more spontaneous, as I know that if something doesn’t work, I only have myself to blame!
If you would like to find out more information about her interior styling services then contact Emma on emma@foldsinside.com or visit www.foldsinside.com for unique pieces for your home.
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